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The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house Marketing team to continue the University brand journey and drive the key twin marketing objectives of profile and recruitment.

Description

In Spring 2017 Harper Adams re-launched their brand proposition and identity across the key marketing communication channels, bringing the presentation of the Harper brand in line with the extended offer of today and also in tune with a rapidly growing world population that is increasingly preoccupied with sustainability of the world’s resources. 

The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house Marketing team to continue this brand journey and drive the key twin marketing objectives of profile and recruitment. Specifically the successful Organisation will be required to support and add value across the marketing communications mix to raise the institutional profile and enhance the student journey - driving initial awareness and interest through to application, conversion and enrolment. 

It is recognised that given the relative size and budgets of a university such as Harper, this will necessitate consistent deployment of innovative, integrated communication programmes across the marketing mix designed to capture build share of mind.

Media buying and other specialist services could be brought into individual agency responses should agencies not have this capability in-house, but it is required they be sub-contracted by that agency, providing the University with a one-stop, integrated service.

The University is seeking to enter into a contract for an initial period of 18 months from the contract start date. Subject to satisfactory performance and mutual agreement the contract has a further three options for extension in one year increments.

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